Netflix defends film strategy after Steven Spielberg’s Oscars criticism
Netflix has defended its original films strategy following criticism of the award recognition for ROMA from exhibitors and now Steven Spielberg.
The streaming giant tweeted this morning that it “loved cinema”, but also loved “access for people who can’t always afford, or live in towns without, theatres”, releasing films at the same time worldwide, and “giving filmmakers more ways to share art”. The full tweet is below.
We love cinema. Here are some things we also love:
-Access for people who can’t always afford, or live in towns without, theaters
-Letting everyone, everywhere enjoy releases at the same time
-Giving filmmakers more ways to share art
These things are not mutually exclusive.
— Netflix Film (@NetflixFilm) March 4, 2019
The statement comes after it was reported over the weekend by Indiewire that Spielberg, the governor of the Academy’s directors’ branch, was planning to propose films which debut on a streaming service should not qualify for the Oscars.
In a statement sent to Indiewire, an Amblin spokesperson said: “Steven feels strongly about the difference between the streaming and theatrical situation. He’ll be happy if the others will join [his campaign] when that comes up [at the Academy Board of Governors meeting]. He will see what happens.”
Netflix didn’t break any rules with ROMA regarding Oscar eligibility. Current Academy rules call for a film to receive just a week-long release in one Los Angeles cinema, with no exclusive theatrical window. Any changes to these rules would have implications beyond Netflix releases.
Spielberg has been an outspoken critic of straight-to-Netflix titles competing for film awards, telling ITV News last year: “Once you commit to a television format, you’re a TV movie. You certainly, if it’s a good show, deserve an Emmy, but not an Oscar. I don’t believe films that are just given token qualifications in a couple of theatres for less than a week should qualify for the Academy Award nomination.”
Amblin produced Green Book, which beat ROMA to the best picture Oscar this year.
Netflix has also come in for criticism from multiple exhibitors and exhibitor organisations following its award success for ROMA, which won four Academy awards and four Baftas, including best film.
Last week, it was revealed the UK’s Cineworld had withdrawn its support from Bafta citing concerns over eligibility requirements after ROMA’s success. This followed similar criticism from Vue CEO Tim Richards.
Netflix has also been criticised by exhibitor organisations in Germany, Italy and France in recent years over competition slots for its titles at the Berlin, Venice and Cannes film festivals.
Responding to the Spielberg reports, director Avu Duvernay tweeted her support for Netflix, citing the worldwide distribution it gave her documentary 13TH.
Dear @TheAcademy, This is a Board of Governors meeting. And regular branch members can’t be there. But I hope if this is true, that you’ll have filmmakers in the room or read statements from directors like me who feel differently. Thanks, Ava DuVernay. https://t.co/DFBLVWhiJj
— Ava DuVernay (@ava) March 1, 2019
One of the things I value about Netflix is that it distributes black work far/wide. 190 countries will get WHEN THEY SEE US. Here’s a promo for South Africa. I’ve had just one film distributed wide internationally. Not SELMA. Not WRINKLE. It was 13TH. By Netflix. That matters. https://t.co/lpn1FFSfgG
— Ava DuVernay (@ava) March 3, 2019
The Florida Project director Sean Baker added: “we need to find solutions… in which everybody bends a bit in order to keep the film community (which includes theatre owners, film festivals and competitive distributors) alive and kicking.”
3/3 Just an idea with no details ironed out. But we need to find solutions like this in which everybody bends a bit in order to keep the film community (which includes theater owners, film festivals and competitive distributors) alive and kicking.
— sean baker (@Lilfilm) March 3, 2019
The Black List founder Franklin Leonard said the debate was even wider than Netflix:
It isn’t even about Netflix, though they’re the most visible and least sympathetic target. It’s about every other film and filmmaker who will struggle to get access to the resources necessary to make a film but not get those allowing for a four week exclusive theatrical release. https://t.co/qW4uwbaQ2j
— Franklin Leonard (@franklinleonard) March 2, 2019
Jenny Han, author of To All the Boys I’ve Loved Before, which was adapted into a Netflix original film, defended the streaming service.
Nobody wanted a teen movie with an Asian female lead either. *Ariana Grande voice* thank u, Netflix https://t.co/RfbnZVoHPV
— Jenny Han (@jennyhan) March 2, 2019